AnalysisCustomer data is the CRM lifeblood. From leads, to contacts to accounts and client thank-yous, business needs accurate customer information in order to complete nearly every relationship building or revenue-generating activity. When companies attempt to go to work through bad data the results can be costly. That’s according to David Loshin at TechTarget, who warns […]Read More
It was 2015 when Salesforce unveiled Lightning, a platform-wide upgrade that laid the groundwork for many of its most exciting new features, including its Einstein A.I. Now, two years later, it’s becoming apparent that Lightning is not only a better option for many Salesforce users, but it may soon be the only one. That’s according […]Read More
This summer, Salesforce released several updates to its Service Cloud offering, which gives organizations the power to manage, organize, and execute their customer service operations from directly within Salesforce. That’s according to Natalie Gagliordi at ZDNet, who explains that by understanding and competently wielding the features of the Service Cloud, companies can turn their customer service […]Read More
Branded online communities give your company a chance to make your brand feel like home to your customers. They provide customers, partners, and prospects with a place to organically come together to share their passions, insights, and experiences with your brand in way that results in true, meaningful brand loyalty and advocacy. That’s according to Stephanie […]Read More
When it comes to getting the most value from your Salesforce implementation, there are several important questions businesses should ask themselves – and administrators should ask businesses – before even getting started.
That’s according to Kegan Rinard, contributor at the blog Salesforce Ben, who argues that choosing the right version and edition of Salesforce to best fit your specific needs is a crucially important decision. With so many different version and editions, each with its own pros, cons, features, and pricing structures, doing your homework – and having expert help – can mean the difference between Salesforce success and disappointment.Read More